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The Upside of the Downturn: Strategy #9- Price With Courage

Overview of  The Upside of the Downturn- A Must Business Read in Bite Size Pieces

This is one of the great “lemons out of lemonade” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • The Greatest offshore pharmacies Opportunity & Set of Possibilities
  • The New Normal- The Strange Story of How We Got Here
  • Reset Priorities- Your Critical First Response to a New Reality
  • Protect Your Most Valuable Asset- Your People
  • Engage the Outside World- The Nature of Relationships are Changing
  • Reexamine Your Strategy & Business Model
  • Manage for Value- Most Companies Don’t
  • Create New Solutions for Customers New Problems
  • Price With Courage- Don’t Assume You Have to Mark Down
  • Get Fitter Faster- The Right Kind of Operational Discipline Pays Off

1) Price with Courage- Don’t assume you have to mark down- it’s riskier than you may think

  • Price cuts rarely pay for themselves: simple math means cut prices by 20%, sell 25 more units just to maintain revenue
  • Price cuts destroy brand equity that took years to build and will take years to restore
  • Price cuts train customers to behave badly
  • Customers hate price increases more than they like price cuts
  • Practical strategy and case studies on how to handle objections, easily applied to our industry

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized No Comments

The Upside of the Downturn: Strategy #8- Create New Solutions for Customers’ New Problems

Overview of  The Upside of the Downturn- A Must Business Read in Bite Size Pieces

This is one online prescription medications of the great “lemons out of lemonade” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • The Greatest Opportunity & Set of Possibilities
  • The New Normal- The Strange Story of How We Got Here
  • Reset Priorities- Your Critical First Response to a New Reality
  • Protect Your Most Valuable Asset- Your People
  • Engage the Outside World- The Nature of Relationships are Changing
  • Reexamine Your Strategy & Business Model
  • Manage for Value- Most Companies Don’t
  • Create New Solutions for Customers New Problems
  • Price With Courage- Don’t Assume You Have to Mark Down
  • Get Fitter Faster- The Right Kind of Operational Discipline Pays Off

1) Create New Solutions for Customers’ New Problems- You can do it in more ways than you may realize

  • Never stop experimenting, create a unique customer experience, price is only one variable in the whole equation
  • Through good and bad, good companies create complete experiences
  • Create different value propositions for different customers, or customer segments
  • Getting creative in meeting new needs, give customers more control over the options

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized No Comments

The Upside of the Downturn: Strategy #7- Manage for Value… Most companies don’t

Overview of  The Upside of the Downturn- A Must Business Read in Bite Size Pieces

This is one of the great “lemons out of lemonade” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance prescription online should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • The Greatest Opportunity & Set of Possibilities
  • The New Normal- The Strange Story of How We Got Here
  • Reset Priorities- Your Critical First Response to a New Reality
  • Protect Your Most Valuable Asset- Your People
  • Engage the Outside World- The Nature of Relationships are Changing
  • Reexamine Your Strategy & Business Model
  • Manage for Value- Most Companies Don’t
  • Create New Solutions for Customers New Problems
  • Price With Courage- Don’t Assume You Have to Mark Down
  • Get Fitter Faster- The Right Kind of Operational Discipline Pays Off

1) Manage for Value- Most companies don’t- an error that can be fatal in this recession

  • Your real goal: how to understand capital, what constitutes revenue and profit producing initiative vs old models.
  • How much capital is in your business?  More than you think, and takes on other forms besides inventory, machines, buildings
  1. i.      Beware the companies that don’t value R & D, or other areas that typically get cut out of a budget
  • How much does capital really cost, debt vs equity, more people  besides CFO need to understand this variable
  • Making decisions the right way.  Beware all directives to simply conserve cash where it is easiest to do: marketing, training, research.  Their true role is CAPITAL INVESTMENTS.
  1. i.      Manage for value, gain a clear understanding of what that means
  • Merger  & Acquisition: a great opportunity at bargain prices, provided it is done for value.

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized No Comments

The Upside of the Downturn: Strategy #6- Reexamine Your Strategy and Business Model

Overview of  The Upside of the Downturn- A Must Business Read in Bite Size Pieces

This is one of the great “lemons out of lemonade” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • The Greatest Opportunity & Set of Possibilities
  • The New Normal- The Strange Story of How We Got Here
  • Reset Priorities- Your Critical First Response to a New Reality
  • Protect Your Most Valuable Asset- Your People
  • Engage the Outside World- The Nature of Relationships are Changing
  • Reexamine Your Strategy & Business Model
  • Manage for Value- Most Companies Don’t
  • Create New Solutions for Customers New Problems
  • Price With Courage- Don’t Assume You Have to Mark Down
  • Get Fitter Faster- The Right Kind of Operational Discipline Pays Off

1) Reexamine Your Strategy and Business Model- The importance of knowing what you must

change- and what you must not

  • Three Questions: 1) What is our core, 2) How is this recession changing our customers and their behavior, 3) Will this recession hasten, or even cause, a large-scale restructuring of our industry and if so, how will it affect us?
  • Co-creation: most companies no longer invent product and services on their own, they create them with their customers.  Keep an open mind to this trend.
  • Imagination based business models: Embrace new and radically ways of thinking to improve your processes, customer service experience
  • There are plenty of good, disruptive ideas out there.  Look for them.

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a canada pharmacy specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized 1 Comment

The Upside of the Downturn: Strategy #5- Engage the Outside World… The Nature of Relationships are Changing

Overview of  The Upside of the Downturn- A Must Business Read in Bite Size Pieces

This is one of the great “lemons out of lemonade” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • The Greatest Opportunity & Set of Possibilities
  • The New Normal- The Strange Story of How We Got Here
  • Reset Priorities- Your Critical First Response to a New Reality
  • Protect Your Most Valuable Asset- Your People
  • Engage the Outside World- The Nature of Relationships are Changing
  • Reexamine Your Strategy & Business Model
  • Manage for Value- Most Companies Don’t
  • Create New Solutions for Customers New Problems
  • Price With Courage- Don’t Assume You Have to Mark Down
  • Get Fitter Faster- The Right Kind of Operational Discipline Pays Off

1) Engage The Outside World- All our relationships are changing- so take control of the process

  • More directed toward public companies, gloss over in book, main point: What just happened to us, and why?
  1. i.      Consumers, banks, businesses lost self-discipline and it won’t happen again (for awhile), new regulations purchase drugs online of leverage and risk, large scale new regulatory frameworks

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized No Comments

The Upside of the Downturn: Strategy #4- Protect Your Most Valuable Asset… Your People

Overview of  The Upside of the Downturn- A Must Business Read in Bite Size Pieces

This is one of the great “lemons out of lemonade” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • The Greatest Opportunity & Set of Possibilities
  • The New Normal- The Strange Story of How We Got Here
  • Reset Priorities- Your Critical First Response to a New Reality
  • Protect Your Most Valuable Asset- Your People
  • Engage the Outside cheap drugs no prescription World- The Nature of Relationships are Changing
  • Reexamine Your Strategy & Business Model
  • Manage for Value- Most Companies Don’t
  • Create New Solutions for Customers New Problems
  • Price With Courage- Don’t Assume You Have to Mark Down
  • Get Fitter Faster- The Right Kind of Operational Discipline Pays Off

1) Protect Your Most Valuable Asset- It’s your people- yet they’re often valued the least

  • Compare Toyota to GM, how they both got there, how they have treated their people
  • The importance of human capital; a big danger is that leaders will respond  with the wrong people practices
  • A great time to develop and train; it doesn’t mean classes and seminars, it means more candid conversations,  more reviews, more interaction
  • They’ll never forget what you do now, how to be a hero, ways of preparing for the upswing and take advantage of new momentum
  • Pay smart, evaluate pay practices, how to distribute the pain and strategies to do this fair
  • The true cost of layoffs: expensive in direct costs, hiring and training delays, knowledge walks, lost productivity, brand damage to your company, leadership pipeline suffers
  1. i.      Wall Street thoughts, layoffs are a necessity, you’ve already made them, be warned about the timing now with more.

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized No Comments

The Upside of the Downturn: Strategy #2-The New Normal & The Strange Story of How We Got Here

Overview of  The Upside of the Downturn- A Must Business Read in Bite Size Pieces

This is one of the great “lemons out of lemonade” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing order medicine online a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • The Greatest Opportunity & Set of Possibilities
  • The New Normal- The Strange Story of How We Got Here
  • Reset Priorities- Your Critical First Response to a New Reality
  • Protect Your Most Valuable Asset- Your People
  • Engage the Outside World- The Nature of Relationships are Changing
  • Reexamine Your Strategy & Business Model
  • Manage for Value- Most Companies Don’t
  • Create New Solutions for Customers New Problems
  • Price With Courage- Don’t Assume You Have to Mark Down
  • Get Fitter Faster- The Right Kind of Operational Discipline Pays Off

The New Normal- The Strange Story of How We Got Here

  • Story has two main elements: American consumer behavior and the element of risk and how economic players around the world have regarded it
  • The day the world changed: June 13, 2007 (buy the book, it’s a great history of risky investments, the returns relative to normal returns, and how investors said enough is enough)
  1. i.      Begin the sub-prime crisis, the rest, as they say, is history
  • For the first time ever, consumers did everything backward, inverse relationship of saving during crisis when in the past we always spent our way out of it
  • The New Normal
  1. i.      The US economy will  become less consumer driven and consumer focused
  2. ii.      Social attitudes toward working, saving, spending and borrowing will shift
  3. iii.      The world economy will become less US centric
  4. iv.      Investors will remain spooked for a long time
  5. v.      Government will play a much larger role

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized No Comments

The Upside of the Downturn: 13 Management Strategies to Prevail in the Recession and Thrive in the Aftermath

Overview of  The Upside of the Downturn- A Must Business Read in Bite Size Pieces

This is one of the great “lemons out of lemonade” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • The Greatest Opportunity & Set of Possibilities
  • The New Normal- The Strange Story of How We Got Here
  • Reset Priorities- Your Critical First Response to a New Reality
  • Protect Your Most Valuable Asset- Your People
  • Engage the Outside World- The Nature of Relationships are Changing
  • Reexamine Your Strategy & Business Model
  • Manage for Value- Most Companies Don’t
  • Create New Solutions for Customers New Problems
  • Price With Courage- Don’t Assume You Have to Mark Down
  • Get Fitter Faster- The Right Kind of Operational Discipline Pays Off
  • Understand All Your Risks- Seize the Moment To Assess
  • Don’t Forget to Grow Yourself
  • Get Ready for the Next Downturn… And The One After That

1) The Greatest Opportunity- Why this historic downturn is so rich with possibilities

  • The downturn is worldwide, so canvas of opportunity is huge
  • Severe & Painful: Create a burning platform because it’s real this time, people are ready to be lead with more urgency
  • The downturn is deep, affecting economic behavior that will last for years: a fundamental shift n spending, saving, borrowing, investing.
  • Consumption is being transformed, affecting where products are made and bought
  • Fewer competitors creates a wealth of new possibilities, if you survive
  • Downturn is novel, so no one has an advantage of knowing what to do; advantage to those that work the hardest at understanding in their business and industries
  • Unparalleled opportunity for growth, leadership and how to develop it

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, buy generic drugs online your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized No Comments

We ALL Know What to Do… 8 Steps to Overcoming the Knowing/Doing Gap: Step 8

Overview of  The Knowing/Doing Gap- A Must Business Read in Bite Size Pieces

This is one of the great “off the radar” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter buy prescription drugs with no prescription Summary:

  • Knowing what to do is not enough
  • When talk is a substitute for action
  • When memory is a substitute for thinking
  • When fear prevents acting on knowledge
  • When measurement obstructs good judgment
  • When internal competition turns friends into enemies
  • Surmounting the knowing/doing gap
  • Turning knowledge into action

Turning knowledge into action

Eight guidelines

  • Why before how: Philosophy is important
  • Knowing comes from doing and teaching others how
  • Action counts more than elegant plans and concepts
  • There is no doing without mistakes.  What is the company’s response?
  • Fear fosters KD gaps, so drive out fear
  • Beware of false analogies- Fight the competition not each other
  • Measure what matters and what can help turn knowledge into action
  • What leaders do, how they spend their time and how they allocate resources matters
  • STEP OUTSIDE YOUR COMFORT ZONE AND SEEK TO UNDERSTAND.

You Have the Patience of Job

If you’ve received and read all of these posts, congratulations for being so interested in understanding and improving.  We’re committed to providing bite size (OK, big mouthfuls at time!) of information that are relevant and time sensitive.  Plus, much of what’s here has been applied ourselves, and our processes are designed to quickly assess and present findings on practical steps to take, and how to keep the steps manageable.

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

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Wednesday, August 4th, 2010 Uncategorized No Comments

We ALL Know What to Do… 8 Steps to Overcoming the Knowing/Doing Gap: Step 7

Overview of  The Knowing/Doing Gap- A Must Business Read in Bite Size Pieces

This is one of the great “off the radar” business reads that CEO’s, high level positions or anyone tasked with improving a company’s performance should read.  It’s also designed for those the KNOW they don’t have all of the answers.  It’s not f those that are completely and utterly happy with sales, share, vision and execution.

Part of what we do is to thoroughly understand the detail and GAP between where you are and need to go.  To that end, we are providing a short series of posts, objectively recorded for your reading pleasure.  Enjoy.

Chapter Summary:

  • Knowing what to do is not enough
  • When talk is a substitute for action
  • When memory is a substitute for thinking
  • When fear prevents acting on knowledge
  • When measurement obstructs good judgment
  • When internal competition turns friends into enemies
  • Surmounting the knowing/doing gap
  • Turning knowledge into action

Step 7: Firms that surmount the knowing doing gap

  • BP, John Brown: “A critical determinant of his company’s ability to compete was the extent to which it could actively foster learning across units”
  • Formal mechanisms for encouraging such transfer and the need for knowledge to be carried by people, not just  by and in management information systems.
  • Barclays: “Investment performance is actually not only about knowledge, it’s about action.  It’s the ability to acquire the ideas and translate them into forms that deliver investment performance”
    • “We wanted to come to grips with our future by driving events as opposed to being driven by them”
    • “We’ve got to know it, we’ve got to do it, and it’s got to be done by December!”
    • Fostering communication: Intranet for employees prescription drugs online without a prescription to communicate with management
    • BGI- clear about values and principles, holding high performance expectations and admitting mistakes, encouraging authenticity and vulnerability in interpersonal interactions- none of this is rocket science.

What EquipmentFX does About This

We perform a rigorous assessment of your entire marketing efforts, your position, your plan and provide you with completely objective, unbiased feedback with a specific plan on what to do with the recommendations.

Please Contact Us

We’ll be happy to send you a few demo videos to our assessment, output reports and online plan.

To Your Success…

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Wednesday, August 4th, 2010 Uncategorized No Comments