Our Mission

A sincere thanks for reading  this and welcome to EquipmentFX.  We know how valuable your time is, how crazy things have been, so we’ll make everything short and to the point.  We are a technology based marketing company that has a better, more affordable solution to telling your company story, creating leads and managing them through closure, not creating a lazy sales staff and preserving your company story:

• Origin: EquipmentFX was founded on the basic premise that equipment dealerships and their suppliers can do a much better job marketing their products and services, managing the information, keeping expenses lower and installing scalable and predictable systems into their sales and marketing efforts.
• Strengths: The strength of our company is our experience.  Steve Smith brings 20 years of dealership experience, and comes from running the most profitable, efficient dealer in the US, that was studied as an example of a dealership doing things right.  This dealer experience has been combined with WebpageFX, a world leader in technology, web design, SEO and information management.  Together, their staff has over 200 years of experience.
• Mission: Our mission is to build scalable marketing systems that use a “best in class” approach on all levels, make great marketing affordable for all equipment dealers and their suppliers, teach dealerships how to run the systems, and continue to manage some of the key processes for them to show Return-on-Investment.
• Vision: There is a new paradigm in the economy and with consumer behavior.  Leaving outcomes to chance should not be a part of the game plan.  Our goal is to help reframe what is possible by using better technology, better systems and ways to keep critical projects on track.  All of the technology and systems will still preserve the relationship selling aspect of our business, but it will make the sales and marketing of a dealership much more efficient.

Contact Steve Smith

If you are looking for advice or help with your marketing “system”, website, strategy, or just plain want to talk, you can reach Steve at the following forums:

• www.equipmentfx.com
• steve@equipmentfx.com
• 888-665-8999
• 936-499-4644