About

EquipmentFX is a blog (weblog) aimed at those interested in growing their equipment business, transitioning to new technologies that help to do that, yet work in complimentary fashion with the STILL AND ALWAYS important aspect of relationship selling.

The way prospects search for and source equipment products and service is changing. The playing field and competitive landscape is different. Customer and prospect behavior is heading in a different direction. Since our industry tends to evolve slowly (not that it should), it is critically important to understand the forces of change. With millions in inventory, personal net worth at stake, employee careers that depend on a vision and plan for the future, manufacturers that have hard through-put numbers to hit, not taking advantage of low cost, straight forward technologies to tell your story is like putting the proverbial head in the sand. Don’t let that be you.

In this Blog, you will find:

A repository of useful marketing and related discipline articles for equipment business owners and managers that are forward leaning in their approach. The articles are aimed at helping you understand the different marketing and sales disciplines, how different elements need to work together, and some practical solutions you can apply immediately.
A collection of news articles that are relevant and connected to the above. You can download the articles, share them and apply the steps at your dealership.
Fresh content is added regularly including industry trends, marketing ideas and practical stuff designed to be shared, used or implemented at your dealership. Of course, if you need help, we’re there for that too.

Who is EquipmentFX

Steve Smith

Equipment FX was founded by Steve Smith, a former Vice President/General Manager of Johnson Machinery, a Caterpillar and Hyster forklift dealer, a dealership and company that was always at the leading edge of profitability, performance and studied as a “best practice” dealership. Steve has managed all operating departments, knows the dealership game. He is a self-professed marketing and equipment junkie with a serious operations bent and loves marketing THE RIGHT WAY. He was also a two-term chairman of Hyster Company’s Dealer Marketing Council, and spoke extensively about database management, marketing automation and increasing awareness. He believes that done right, it is a huge driver of awareness increase, leads, conversions, sales and profits. He has the track record and evidence to back up that claim. He also loves doing crazy stuff outdoors to cook up new ideas.

Steve formed a partnership with William Craig, President of WebpageFX, currently ranked in the TOP 15 GLOBALLY by TopSEO, for Search Engine Optimization and Website design. William’s forward leaning approach to information and technology, how to develop custom applications, and websites that outlast the constantly changing browsers are literally some of the best in the world. His background in finance, information management and working for the Department of Defense as a Portal Architect have given him a unique understanding of processes, efficiencies, programming, scalability and results.

Together, it is a lethal combination of experience that results in a unique dealer program that will make you the first to be found, thought of, respond and best at managing the information from start to close.

Contact Steve Smith

If you are looking for advice or help with your marketing “system”, website, strategy, or just plain want to talk, you can reach Steve at the following forums: