Smart Equipment Technology: Better Ways to Create and Manage Customers

Your Digital Marketing Lab

Over the last few years, we have been hard at work building relationships and understanding how and why technology impacts our business, customers and bottom line. Equipment marketing is changing! Over the next month, you’ll see some exciting new changes coming to our website that reflect new service offerings centered around technology that can help our great equipment business create new customers and manage existing ones.

What’s To Come

Not only will you find what we do here at EquipmentFX a living, breathing laboratory of good marketing and technology, we’ve surveyed hundreds of customers, asked about their pains and challenges and have come up with a free video series called “Technology Accelerators for Business”. It is specifically centered on low cost, practical solutions that help us turn complete strangers into paying customers. Some of the subjects include:

Getting Organized: How to keep all of the stuff coming at us organized when we all have to do more with less
Database Management: How to clean up our existing databases without making a big deal about it
Website Design & Development: How to understand and screen web companies that are tasked with helping you create more customers
Search Engine Optimization: How to understand exactly where you are and build a road map to out rank your competition in the region you do business in, for all your products and services
Lead Management: How to build a world class lead management system for a few bucks a month without the cost or complexity of a full blown CRM system
Follow Up Marketing: How to build an e-mail campaign on auto-pilot that guarantees each and every visitor to your website that completes a contact form is contacted 12-16 times per year without worrying about whether the sales staff follows up or not
Social Media: How to build and manage your social media profiles in a few hours per week and turn casual fans into paying customers
Mobile Applications: How to understand the business case for mobile applications, look for areas to use them and get them built cheaply but effectively

The Rules Have Changed

Nothing we teach or preach has not been tried and tested. Equipment marketing and equipment marketing service companies need to understand the fundamentals these days to make the phones ring for the sales staff and generate new leads at all costs. It is the lifeblood of any sales organization and we’re excited to show you what we’ve been working on!

To Your Success…