5 Facts About Lead Managment

Five Facts About Lead Management

Sometimes lost in the purpose of equipment marketing (branding, messaging, websites etc…) is the importance of metrics to understand where leads come from and why they fill out a contact form.  Filling out a contact form is the holy grail of “Inbound Marketing”.  It’s what allows our equipment marketing departments, or equipment marketing service partners, to follow-up and communicate responsibly.  See these alarming statistics published by Leads360, a leading online lead service:

• Leads convert 22 times more often when you make contact within the first 5 minutes
• 78% of prospects convert with the company that first call them
• The average lead takes between 5 and 6 attempts to contact
• Changes in sales process can impact close rates by more than 35%
• 40% of leads eventually convert with consistent, long term follow-up

So, when you plan your equipment marketing for 2012, make sure your lead generation and management processes are tight and visible.  If you’d like a complete Lead Management Checklist, stay tuned or email me at steve@equipmentfx.com and I’ll send one right away.

To Your Success…

Tags: business consulting, consulting, database management, equipment marketing, equipment marketing services, lead generation, Marketing Consulting, marketing outsourcing, Social Media Management